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Project: Create a company, it's branding, its marketing materials & its app.
Company Concept: Uber for kids
Project Goals: Create a brand that is appealing to both kids and adults. A brand that looks safe and approachable.
Audience: Parents and children
Logos
When designing this logo we had to think about being appealing to both children and parents.
We knew it would be important for our brand to look both trustworthy and fun.
Primary
Promotional
Legal
Color Palette
Marketing Materials
Application
When designing our app we knew it would be important for parents to have saved favorites. That's why we designed the app for parents to set up favorites, so that when they're rushing around their busy little one they don't need to worry about typing in the right address.
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